Then, what constitutes entrepreneurial culture?
Entrepreneurial culture, also known as corporate culture, is a form of ideal, which is based on the value system of an enterprise and closely related to the management philosophy as well as the management behavior of the enterprise. It is where the kernel of business management lies. In the narrow sense, it refers to some fundamental spirit and agglomerating force that come into being in the production and management practices of an enterprise, as well as the common values and norms of behavior shared by the whole staff. In the broad sense, entrepreneurial culture also includes the culture of specific personnel in the enterprise, namely, the cultural psychological structure and cultural quality of the executives of the enterprise as well as the cultural behavior of the staff members.
As an economic entity, the task of an enterprise is definite, that is, to produce more and better products, to create wealth for the society. What an enterprise is engaged in is a kind of economic activity. But in the meantime, an enterprise is also an organization and a collectivity of all kinds of human beings. Here human beings are regarded as a kind of social animals. It is necessary for a kind of culture to normalize and regulate their behaviors.
那么什么是企業(yè)文化?
企業(yè)文化是一種觀念形態(tài)，它以企業(yè)的價(jià)值體系為基礎(chǔ)，與企業(yè)的管理理念和管理行為緊密相連，是企業(yè)管理的核心所在。從狹義上來(lái)說(shuō)，它指的是企業(yè)在生產(chǎn)經(jīng)營(yíng)的實(shí)踐中形成的一種基本精神和凝聚力，以及全體職工共同具有的價(jià)值觀念和行為準(zhǔn)則。從廣義角度來(lái)說(shuō)，企業(yè)文化還包括企業(yè)人員的文化，即企業(yè)領(lǐng)導(dǎo)人員的文化心理、文化素養(yǎng)以及員工的文化行為。
作為一個(gè)經(jīng)濟(jì)實(shí)體，企業(yè)的任務(wù)十分明確，即生產(chǎn)更多更好的產(chǎn)品，為社會(huì)創(chuàng)造財(cái)富。企業(yè)所從事的是一種經(jīng)濟(jì)活動(dòng)，同時(shí)企業(yè)也是一個(gè)組織，是一個(gè)由各種人聚集而成的集體，而人是一種社會(huì)動(dòng)物，需要一種文化來(lái)加以規(guī)范和調(diào)節(jié)他們的行為。
We should not regard entrepreneurial production as sheer mechanical operation and material change, regard it as a kind of social activity or the activity that the social beings of humans are engaged in. This is the starting point for us to understand and know about entrepreneurial culture.
Economic activity in the modern society has already ceased to be a closed system. The modern time economic activity is filled with a large number of cultural factors and phenomena, which directly or indirectly affect economic activities in all manners.
This is proved by many facts.
我們不能把企業(yè)生產(chǎn)看成是純粹的機(jī)器運(yùn)轉(zhuǎn)和物質(zhì)變化，而應(yīng)該看作是一種社會(huì)性活動(dòng)，看作是一種具有社會(huì)性的人所從事的活動(dòng)，這是我們了解和認(rèn)識(shí)企業(yè)文化的出發(fā)點(diǎn)。
現(xiàn)代社會(huì)的經(jīng)濟(jì)活動(dòng)早已不是一個(gè)封閉系統(tǒng)，現(xiàn)代經(jīng)濟(jì)活動(dòng)充滿著大量的文化因素和文化現(xiàn)象，這種因素和現(xiàn)象直接或間接地對(duì)經(jīng)濟(jì)活動(dòng)起著各種影響，這已在大量事實(shí)中得到印證。
To sum up, the concept of entrepreneurial culture is not new - companies have always exhibited particular values and characteristics that essentially define them. Organizations that clearly define the kind of company they want to be and develop a set of values that frames their goals and the manner in which they pursue them are at an advantage in hiring and retention. Each excellent enterprise has an entrepreneurial culture that is imbued with its own personality and charm. Although an entrepreneurial culture does not take place overnight, the ultimate goal of a corporation never fluctuates, that is, it strives to make sure that the prevailing culture in your organization inspires loyalty and commitment in your employees.
I'd like to stop here and take your questions.
總之，企業(yè)文化并不是一個(gè)新的概念，它是公司特有的價(jià)值觀。要明確自己想要成為什么樣的公司，要制訂出一套價(jià)值取向原則以確定發(fā)展目標(biāo)和追求目標(biāo)的方式，這樣的公司在雇傭人才和留住人才方面才會(huì)擁有優(yōu)勢(shì)。每一個(gè)優(yōu)秀的企業(yè)都有著充滿個(gè)性和魅力的企業(yè)文化。雖然企業(yè)文化不是一夜之間一蹴而就的，但企業(yè)的最終目標(biāo)始終是一致不變的，那就是要保持一種可以激發(fā)員工的忠誠(chéng)之心和奉獻(xiàn)精神的強(qiáng)有力的企業(yè)文化。
我就講到這里，下面請(qǐng)各位提問(wèn)。
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